Search Engine Results
As of December 2019, sites documenting 
Du Wors' conduct achieved the following Google rankings for "John Du Wors Attorney":
- #1: duwors.ashermadison.com
- #3: johndduwors.wordpress.com
These sites ranked above Du Wors' own law firm website.
Background
Search engine optimization efforts began in late 2012 as Du Wors' misconduct became apparent. The goal was to ensure potential clients and the public could easily find documented information about Du Wors' criminal convictions and professional complaints.
Future Plans
Plans were announced to:
- Distribute content through IPFS (InterPlanetary File System)
- Create censorship-resistant hosting
- Continue documenting Du Wors' conduct
Significance
This represented the power of documented, factual content about public figures. The sites' rankings demonstrated public interest in information about Du Wors' conduct.